How it works Dentistry Aesthetics Skin & Dermatology Women’s Health Private GP Physiotherapy Pricing Book a demo
Built for UK healthcare · Launching this week

The AI receptionist your clinic has been waiting for.

Answers every call. Rings every new lead in under sixty seconds. Books patients, chases no-shows, takes deposits and proves which ads made the money. A real voice — not a chatbot.

Book a demo See how it works
For Dental Aesthetics Skin Women’s health Private GP Physio
A cream landline handset lifted off its cradle on a warm oak reception desk, soft morning light.

Works with the tools UK healthcare already uses

Dentally Pabau Cliniko Semble SOE Exact Practice Plan
What ivory does

Five jobs your reception struggles with. One voice that doesn’t.

Answers every call

Twenty-four seven. Lunch break, Saturday morning, 7pm after the last patient. Under two rings, every time. No “please leave a message”.

Calls every new lead in under 60 seconds

A form submission hits your site or a Facebook lead comes in — ivory rings them before they’ve closed the tab. Speed to lead is the single biggest conversion lever. No patient goes cold.

Books directly into your diary

Connect Google Calendar, Microsoft 365 or your PMS (Dentally, Pabau, Cliniko, Semble). The booking appears before the patient has put the phone down.

Chases no-shows & takes deposits

Missed appointment? ivory follows up. Cancellation? ivory fills the slot from the waitlist. High-value booking? ivory takes a deposit at the point of booking so no-shows cost them, not you.

Proves which ads made money

Every booked call tells Facebook, Instagram and Google which ad brought the patient in. Your paid ads finally optimise for real bookings, not form fills.

How it works

From missed call to booked patient in under ninety seconds.

ivory lives between your phone line and your practice management system. It listens, understands, and books — then closes the loop with your ads.

Step 01

A patient calls — or clicks your ad.

Your number rings as usual. Or a lead lands from a Facebook, Instagram or Google ad and gets a call back inside sixty seconds.

Step 02

ivory answers, understands, books.

Warm British voice, trained on clinical workflows. Triages the reason, checks availability in real time, books the right appointment with the right clinician.

Step 03

The booking lands in your PMS — and your ads.

Diary updated. SMS confirmation sent. Your Facebook, Instagram and Google ads learn which enquiries actually became patients — and your spend starts working harder.

ivory calls too

The only receptionist who rings back before the lead goes cold.

New lead from your website? ivory calls them inside sixty seconds — while they’re still on the page.

Recall overdue? ivory rings them. Offers a slot. Books it in.

No-show this morning? Deposit chase call, then a reschedule offer.

Cancellation? ivory fills the slot from the waitlist before lunch.

A cream telephone handset on a warm walnut desk beside a leather diary, soft window light.
Lead & call desk

Every lead, every call, every booking — in one place.

ivory ships with a lightweight CRM so clinic owners can see what’s coming in, what’s been booked, and what needs a follow-up — without opening five tools.

The ad loop

The only AI receptionist that closes the ad loop.

Most clinics measure ad spend against form fills, not revenue. ivory fixes that. When a booking happens — on the phone, via a web form, or from an outbound call — Facebook, Instagram and Google Ads are told you got a real patient, not just a form fill. Your paid ads finally learn what a real booking looks like.

Facebook & Instagram tracking

Facebook & Instagram see the booking.

Every booking tells Facebook and Instagram you got a real patient — not just a form fill. Their ad system learns which campaigns produce actual appointments, and your spend starts working harder.

Google Ads tracking

Google Ads sees the booking.

Every booking goes back to Google Ads matched to the original ad click. Google then automatically focuses your budget on the keywords and audiences that actually produce patients.

Six verticals, one receptionist

Trained for the clinic you actually run.

We’re not dental-only. ivory is built healthcare-wide, with vertical-specific scripts, service names and intake flows out of the box.

A dental chair headrest in soft morning light.

Dentistry

New patient calls, hygiene recalls, Invisalign and implant consults, emergency triage.

See ivory for dental
A white orchid lit by a single spotlight in a minimalist treatment room.

Aesthetics

Botox, filler, tear trough, anti-wrinkle reviews. Consultations booked with consent-to-treat calls.

See ivory for aesthetics
A dermatoscope resting on a pale marble surface.

Skin & Dermatology

Mole checks, acne reviews, CO2 laser, chemical peels, HydraFacial, microneedling.

See ivory for skin
A cream blanket folded on an upholstered chair beside a small plant.

Women’s Health

Menopause consultations, coil fittings, cervical screening, fertility reviews, menstrual health.

See ivory for women’s health
A stethoscope resting on a warm oak desk beside a leather notebook.

Private GP

Same-day appointments, health MOTs, travel clinic, bloods, prescription requests.

See ivory for private GP
A physiotherapy treatment bed with a folded white towel in soft daylight.

Physiotherapy

Initial assessments, follow-ups, sports injuries, post-op rehab, shockwave therapy.

See ivory for physio
Early partners

Clinics in pilot, quietly.

ivory answered forty-two calls in our first weekend. We’d normally have lost every one of them to voicemail. Two of them booked Invisalign.
Multi-site dental groupEarly partner, name withheld during pilot.
It sounds like a member of staff, not a robot. That’s the only bar that matters in Harley Street — and ivory clears it.
Harley Street aesthetics clinicEarly partner, name withheld during pilot.
Simple pricing

Priced per clinic, not per minute.

We price transparently in a fifteen-minute call, based on your call volume and number of locations. No per-minute billing, no surprise invoices.

Starter

One-site clinic finding its feet with paid ads.

  • Up to 500 calls per month
  • One location
  • One PMS integration
  • Facebook, Instagram & Google ads tracking
  • Lead desk & SMS confirmations
Talk to us

Growth

Busy single-site or early multi-site clinics.

  • Up to 2,000 calls per month
  • One or two locations
  • PMS & payment integrations
  • Outbound recalls & no-show recovery
  • Full ad-loop reporting
Talk to us

Multi-site

Groups running three or more clinics.

  • Unlimited calls
  • Unlimited locations
  • Bespoke voice & scripting
  • Dedicated integrations & SSO
  • Named onboarding partner
Talk to us
Frequently asked

Things clinic owners ask us on the first call.

Is this just a chatbot with a voice on top?
No. ivory is a real-time voice agent, trained specifically on UK healthcare intake and clinical triage. It understands interruptions, accents, regional place names and clinical language — and it speaks with the pacing and warmth of an experienced receptionist, not a text-to-speech bot.
Does it work with my practice management system?
If you use Dentally, Pabau, Cliniko, Semble, SOE Exact or Practice Plan, yes — out of the box. We also integrate bespoke systems for multi-site groups during onboarding. Bookings are written directly into the correct clinician’s diary in real time.
What does it cost?
We price per clinic, based on call volume and number of locations — not per minute. We’ll quote on a fifteen-minute call so you get a fixed monthly price that fits your volume, rather than a variable bill at the end of the month.
Is it GDPR compliant?
Yes. ivory is operated by Dentree Ltd, ICO-registered in the UK. All patient data is processed in the UK/EEA, encrypted in transit and at rest, and retained under a written Data Processing Agreement. We’ll share our DPA and ROPA during onboarding.
What happens if ivory can’t answer something?
Anything clinical, complex or out-of-scope is warm-transferred to a named member of your team — or, out of hours, taken as a triaged callback with full context in the lead desk. ivory knows what it doesn’t know.
Can it call patients too, not just answer?
Yes. Outbound is where ivory earns back most of its cost. Web-form leads get called inside sixty seconds. Recalls go out automatically. No-shows get a deposit chase and a reschedule. Cancellations get filled from the waitlist.
How quickly can we go live?
Most single-site clinics are live within ten working days: PMS connection, voice tuning, scripting, Facebook, Instagram & Google ads tracking setup, then a silent shadow week before ivory takes live calls. Multi-site groups take a little longer.
Do patients know they’re talking to an AI?
Yes — and they’re always told at the start of the call. Clinics who’ve piloted ivory find that disclosure actually lifts patient trust, because the call gets answered promptly, politely, and the booking is correct the first time.

Meet ivory. Fifteen minutes, live on your own line.

We’ll call your clinic number as a patient would, let you hear ivory answer, then walk through how it books into your PMS and closes the ad loop.

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