ivory for Private GP

Same-day appointments, booked before your morning tea goes cold.

Private GP clinics live or die on speed-to-answer. ivory picks up every call in two rings — including the 7am same-day requests, the travel vaccination panics, and the Saturday prescription calls your reception can’t cover.

A chrome stethoscope resting on a warm oak desk beside a leather notebook and brass lamp.
What ivory does for private GPs

Five jobs that fill the diary, even before the first coffee.

Answers every call

Twenty-four seven. Lunch break, Saturday morning, 7pm after the last patient. Under two rings, every time. No “please leave a message”.

Calls every new lead in under 60 seconds

A form submission hits your site or a Facebook lead comes in — ivory rings them before they’ve closed the tab. Speed to lead is the single biggest conversion lever. No patient goes cold.

Books directly into your diary

Connect Google Calendar, Microsoft 365 or your PMS (Dentally, Pabau, Cliniko, Semble). The booking appears before the patient has put the phone down.

Chases no-shows & takes deposits

Missed appointment? ivory follows up. Cancellation? ivory fills the slot from the waitlist. High-value booking? ivory takes a deposit at the point of booking so no-shows cost them, not you.

Proves which ads made money

Every booked call tells Facebook, Instagram and Google which ad brought the patient in. Your paid ads finally optimise for real bookings, not form fills.

A real booking, live

A patient calls at 7:32am wanting to be seen today.

This is when reception isn’t even in the building yet. ivory was.

Live · Same-day appointment — early-morning inbound call
ivory
Good morning, London Private GP, this is ivory. How can I help?
Caller
I’m trying to get a same-day appointment — I’ve got a chest infection I think, and I’m travelling tomorrow.
ivory
Let me help with that. Is this your first time seeing us or are you a registered patient?
Caller
Registered — last name Tomlinson.
ivory
Found you. I’ve got Dr Iyer with a 9:20 slot in the clinic this morning, or if you’d prefer video I could get Dr Khan at 8:45 — which would suit given your travel?
Caller
Video at 8:45 please.
ivory
Booked with Dr Khan for 8:45 this morning, video consultation. I’ll text you the secure link now. If Dr Khan feels you need a face-to-face or an antibiotic prescribed, we’ll arrange it immediately after. Anything else I can help with?
Caller
No that’s perfect, thanks.
Booked in Semble · Video consult · Today · 8:45am · Dr Khan 🕛 booked in 1m 34s

Works with the private gp tools your clinic already runs

Semble · Heydoc · Cliniko · PPS · EMIS-compat. · Stripe
Frequently asked — private gp

What private GPs ask us.

Can ivory handle same-day triage safely?
ivory runs your own triage SOP — we configure red-flag symptoms (chest pain, stroke symptoms, severe shortness of breath) during onboarding, and anything matching those is warm-transferred to a duty GP or 999-advised in real time.
Does it integrate with Semble and Heydoc?
Yes — full real-time diary integration, patient-record matching, and repeat-prescription workflows. Also Cliniko and PPS.
Can it book video and in-person in the same flow?
Yes. ivory understands which appointment types are video-enabled per clinician and offers the right modality based on patient preference and clinical suitability.
Does it handle repeat prescriptions?
Yes. ivory authenticates the patient, captures the prescription request, routes to the correct GP for approval, and confirms pharmacy delivery — all without a human receptionist touching the request.
What about travel clinic?
ivory asks destination, duration and activity, runs the UK NaTHNaC schedule, and books the correct consultation length with the phlebotomy slot alongside if needed.
How are red-flag symptoms escalated?
Real time, during the call. ivory pauses the conversation, warm-transfers to the on-call GP, and logs the call with full context. Out of hours, ivory gives the patient 999 advice directly.
Hear ivory

A real GP call, start to finish.

A patient rings for a same-day appointment. ivory answers in two rings, triages the reason, books the right clinician and confirms — in under a minute.

British voice · 45 seconds · no edits

Demo call · Same-day GP
0:00 0:45

See ivory answer a 7am same-day call.

Fifteen-minute demo on your own clinic line. We’ll show same-day triage, a travel clinic booking and a repeat prescription, end to end.

Book a demo Back to overview